Bite · Last updated: 30 September 2026
These Terms of Use (the “Terms”) are the agreement between you and Crescendo Labs Limited (“we”, “us”, “our”) for the Bite app and everything in it (the “App”). By downloading or using the App, you agree to these Terms. If you do not agree, please do not use the App.
We have tried to write these Terms in plain English. If anything is unclear, email us at contact@crescendolabs.co.uk and we will explain it.
This summary is here to help you find things. It is not part of the agreement — the numbered sections below are what count.
Bite is provided by Crescendo Labs Limited, a company registered in England and Wales.
Email is the right address for questions, complaints and claims about the App. We do not run a telephone line. Our inbox is monitored and we reply as quickly as we reasonably can — if your message is urgent, please say so in the subject line.
If you are a consumer, you have legal rights that these Terms cannot take away or reduce. In the UK those rights come from laws including the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Among other things, digital content supplied to you must be of satisfactory quality, fit for purpose and as described, and any service must be carried out with reasonable care and skill.
Nothing in these Terms affects those rights. If anything here conflicts with a right you have by law, your legal right wins. For free advice about your rights, contact your local Citizens Advice or Trading Standards office.
If you live outside the UK, you keep the rights that the consumer law of your own country gives you — see section 17.
We grant you a personal, non-exclusive, non-transferable licence to use the App on any Apple-branded device that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions. The App may also be accessed, acquired and used by other accounts associated with you through Family Sharing, volume purchasing or Legacy Contacts.
The App is licensed to you, not sold. We keep all rights we do not expressly give you. You may not rent, lease, lend, sell, redistribute or sublicense the App, and you may not copy, decompile, reverse-engineer or disassemble it. This restriction does not apply where the law says it cannot. In the UK, sections 50A, 50B and 50BA of the Copyright, Designs and Patents Act 1988 give you the right to make a necessary back-up copy, to decompile the App where that is necessary to make it work with other programs, and to observe, study and test it to work out the ideas behind it. Section 296A of that Act makes any term of these Terms void to the extent it purports to take those rights away, and we do not attempt to. If you live elsewhere, equivalent rights under your own law apply in the same way.
You do not need to sign in to browse recipes, start a free trial or subscribe. The first time you open Bite, it creates a guest account for you automatically. Signing in with Apple or Google is optional — it is what keeps your saved recipes, fridge and preferences if you change or lose your phone. Your subscription belongs to your Apple ID either way, and you can bring it back on a new device with Restore purchases.
You can delete your account and your data at any time in the App: You → Delete account. See section 13.
Before you buy, the subscription screen in the App shows you the name of the subscription, the length of the period, the price you will be charged, and — where a free trial applies — how long it lasts and what you will be charged when it ends. If the price or trial length shown on the purchase screen differs from anything written here, the purchase screen is correct.
Please read this section. It is the most important one in this document.
What Bite is. Bite is a recipe discovery and cooking companion. What we supply is a catalogue of recipe suggestions, a set of filters that narrow that catalogue according to preferences you set, and an AI assistant that answers cooking questions. That is the whole of what we promise, and it is what these Terms should be read against.
What Bite is not. Bite is not a source of medical, dietary, nutritional or food-safety advice, and we do not hold it out as one. We do not verify recipes, ingredient lists, nutritional figures or dietary labels against the products you will actually buy, and we could not: the same dish varies between manufacturers, countries and batches. Dietary labels (such as vegetarian, vegan or gluten-free) describe how a recipe has been categorised in our catalogue. They are a way of narrowing what we show you. They are not a statement that a dish is safe for you to eat. AI answers are generated by a machine learning system and may be inaccurate, incomplete or simply wrong.
What you must do. Check every ingredient against its own packaging before you cook or eat, every time. Never rely on Bite — or on the filters you have set in it — to decide whether a food is safe for an allergy, an intolerance, coeliac disease or any other medical condition. If you have a food allergy or a medical dietary requirement, speak to a qualified professional such as your GP or a registered dietitian.
You are also responsible for safe food handling and preparation, including correct cooking temperatures, storage, hygiene and the safe use of kitchen equipment. Follow official food-safety guidance — in the UK, the Food Standards Agency.
The photographs in Bite are generated by AI. They illustrate a dish; they are not photographs of the food you will produce, and they are not a guide to portion size, ingredients or appearance.
Nothing in this section excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited.
Bite has two features that use artificial intelligence: the AI chef, which answers your cooking questions, and Scan, which looks at a photo of your fridge and suggests what you could make. You are talking to an AI system, not a person.
Section 6 applies to everything the AI produces. Our Privacy Policy explains exactly what is sent, to whom, and for how long it is kept.
How we handle your personal information is set out in our Privacy Policy, which is also linked inside the App. It covers, among other things, the allergy and dietary information you give us — which can reveal things about your health, and which we therefore treat as special category data under UK data protection law.
Please use Bite the way it is meant to be used. You must not:
The App, the recipe catalogue, the photographs, the text, the design and the Bite name and logo are ours, or are used by us under licence, and we assert all rights in them that we hold. Recipe content is provided for your own personal, non-commercial use — cook it, share a link to it, cook it for your friends; do not republish it or build a product out of it.
Anything you create in the App — your saved recipes, your notes, your preferences, the questions you ask the AI chef, the photographs you take — stays yours. You give us a limited licence to host, store, process and display that content for the purpose of running the App for you, including sending it to the service providers listed in our Privacy Policy. That licence ends when you delete the content or your account.
You promise that anything you submit is yours to submit, and that it does not break anyone else’s rights or any law. If you send us a photograph, that includes making sure you have the right to send it — which is why we ask you to keep other people out of Scan photos.
When you delete content or your account, the licence above ends and we stop using the content. It may survive for a short period in encrypted backups and in system logs before those are overwritten, and we may keep a copy for longer where the law requires it or where we need it to deal with a legal claim, a safety issue or a suspected fraud. Our Privacy Policy sets out how long.
If you believe something in the App infringes your copyright or another right you hold, email contact@crescendolabs.co.uk with enough detail to identify the content and your claim, and we will review it promptly and remove anything we should.
The App relies on services provided by other companies — including Apple for distribution and payment, and the providers listed in our Privacy Policy. When you use the App you must also comply with any applicable third-party terms, including the Apple Media Services Terms and Conditions. We are not responsible for third-party websites or services that we link to, and a link is not an endorsement.
We work to keep Bite available and working, but we cannot promise it will always be available, uninterrupted or error-free. We may need to suspend it for maintenance, and we may add, change or remove features as the App develops.
If we make a change that significantly reduces what a paid subscription gives you, we will tell you in advance and you may cancel and ask us for a fair refund of the part of your subscription you have paid for but not used. You need a compatible Apple device and an internet connection; keeping those up to date is your responsibility.
You can stop using Bite at any time. To close your account, go to You → Delete account in the App. Your account data is deleted straight away, and encrypted backups are overwritten within 30 days. We keep one small record for 12 months so that deleting an account cannot be used to claim a second free trial, plus anything the law requires us to keep — our Privacy Policy sets out both. Deleting your account does not cancel an active subscription — cancel that through Apple first (section 5).
If you break these Terms, or if we reasonably believe you are about to, we will normally deal with it in steps: we will contact you and ask you to stop; if it continues we may suspend your access; and if it still continues, or the breach is serious, we may end your access permanently.
When we will give you notice first. In every case except those listed below, we will tell you what we believe you have done, give you a reasonable opportunity to explain or to put it right, and only then suspend or end your access. We will confirm any suspension or termination in writing — by email if you have signed in with Apple or Google, and otherwise by a message in the App.
When we may act immediately, without notice. We may suspend or end your access straight away, and tell you afterwards, where we reasonably believe that:
Appealing. If we suspend or end your access you can ask us to look at it again by emailing contact@crescendolabs.co.uk within 30 days. Tell us why you think we got it wrong. A person will review it, not an automated system, and we will give you our decision and our reasons in writing. If we got it wrong we will restore your access.
What happens to a subscription you have paid for. If we suspend or end your access, we will refund the part of your current subscription period that you have paid for and not used, worked out pro rata from the date access stopped. We will not do that only where we ended your access because you obtained the subscription by fraud, or through a chargeback made in bad faith, and in that case we will explain why in writing. Nothing here affects your right to challenge our decision, in the courts or otherwise.
The proportionality of what we do. We will only suspend or end your access where doing so is a proportionate response to what has happened. Where a lesser step would deal with the problem — removing a single item of content, limiting a particular feature, or resetting a limit — we will take that step instead.
We never exclude these. Nothing in these Terms excludes or limits our liability for:
What we are responsible for. If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or of our failing to use reasonable care and skill. Loss or damage is foreseeable if either it is obvious that it will happen, or if at the time you accepted these Terms both we and you knew it might happen.
What we are not responsible for. We are not responsible for loss or damage that is not foreseeable. If you use Bite for any commercial or business purpose, we have no liability to you for loss of profit, loss of business, business interruption or loss of business opportunity — Bite is supplied for domestic and private use.
Damage to your device or data. If defective digital content we have supplied damages a device or other digital content belonging to you, and this was caused by our failure to use reasonable care and skill, we will either repair the damage or pay you compensation. We are not responsible for damage you could have avoided by following our advice to install a free update, or that was caused by your not following installation instructions or meeting the minimum system requirements we told you about.
The most we will pay. Apart from the things listed under “We never exclude these” above, which are never limited, and your rights under “Damage to your device or data”, our total liability to you for any other loss or damage arising out of or in connection with these Terms or your use of Bite is limited to the total amount you paid for Bite Pro in the three months before the event that caused the loss or damage, or £50 if that is more. This does not affect your statutory rights as a consumer, including your right to a repair, a replacement, a price reduction or a refund if Bite is faulty.
Please also read section 6, which explains the limits of what recipe content and AI answers can be relied on for.
We may change these Terms — for example to reflect a change to the App, to our subscriptions, or to the law. The version published at crescendolabs.co.uk/bite/terms is always the current one, and the date at the top tells you when it last changed.
If a change materially affects your rights, we will give you reasonable notice in the App or by email before it takes effect. If you do not accept the change, you can cancel your subscription and stop using the App; if the change disadvantages you and you cancel because of it, we will refund the part of your subscription you have paid for but not used. Changes never apply retrospectively.
These terms are required by Apple and apply to your use of Bite on an Apple device. They are in addition to the rest of these Terms and do not reduce your rights under them — in particular, nothing in this section affects section 2 (your rights as a consumer), section 14 (our responsibility for loss or damage) or section 17 (governing law and where you can bring proceedings), and nothing in this section limits our liability to you beyond what the law allows.
You and we acknowledge that these Terms are concluded between you and Crescendo Labs Limited only, and not with Apple Inc. (“Apple”). Crescendo Labs Limited, not Apple, is solely responsible for Bite and its content. These Terms do not provide for usage rules for Bite that conflict with the Apple Media Services Terms and Conditions or the Volume Content Terms as of the date you accept these Terms.
The licence granted to you for Bite is a non-transferable licence to use Bite on any Apple-branded products that you own or control, and as permitted by the Usage Rules set out in the Apple Media Services Terms and Conditions, except that Bite may be accessed, acquired and used by other accounts associated with you via Family Sharing, volume purchasing or Legacy Contacts.
Crescendo Labs Limited is solely responsible for providing any maintenance and support services for Bite, as specified in these Terms or as required under applicable law. You and we acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to Bite.
Crescendo Labs Limited is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of Bite to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) for Bite. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to Bite, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be Crescendo Labs Limited’s sole responsibility.
Crescendo Labs Limited, not Apple, is responsible for addressing any claims by you or any third party relating to Bite or your possession and/or use of Bite, including but not limited to: (i) product liability claims; (ii) any claim that Bite fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy or similar legislation. These Terms do not limit Crescendo Labs Limited’s liability to you beyond what is permitted by applicable law.
You and we acknowledge that, in the event of any third-party claim that Bite or your possession and use of Bite infringes that third party’s intellectual property rights, Crescendo Labs Limited, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.
You represent and warrant that (i) you are not located in a region that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” region; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
Questions, complaints or claims with respect to Bite should be directed to:
We do not operate a telephone line. Email is monitored and is the fastest way to reach us.
You must comply with applicable third-party terms of agreement when using Bite.
You and we acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of these Terms, and that upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary of them.
These Terms and any dispute arising out of them are governed by the law of England and Wales.
If you are a consumer, that choice of law does not take away the protection given to you by the mandatory consumer law of the country you live in. You can bring proceedings in the courts of England and Wales, and you can also bring them in the courts of the country you live in. We will only bring proceedings against a consumer in the courts of the country you live in.
If you are a business, the courts of England and Wales have exclusive jurisdiction.
If something is wrong, tell us first — most things are fixed quickly. Email contact@crescendolabs.co.uk, or write to Crescendo Labs Limited, 128 City Road, London, EC1V 2NX, United Kingdom. We will acknowledge your complaint and work to resolve it as quickly as we reasonably can.
Billing and refund problems with an App Store purchase are handled by Apple at reportaproblem.apple.com, but tell us too and we will help.
If you are not happy with how we have handled a complaint, you can also contact your local Citizens Advice consumer service, or Trading Standards. Privacy complaints can be taken to the Information Commissioner’s Office — see our Privacy Policy for their details.
If we cannot resolve your complaint between us, you are entitled to refer it to an alternative dispute resolution provider. We are not a member of an ADR scheme and we do not agree in advance to use one, but we will always consider a request to. This does not affect your right to take the matter to court — see section 17.
Crescendo Labs Limited · 128 City Road, London, EC1V 2NX, United Kingdom ·
contact@crescendolabs.co.uk
Privacy Policy ·
Terms of Use · Last updated 30 September 2026